These are some of the steps I took during the web design part:

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• Client Briefing: Where we learned about the needs of their brand.

• Research: Investigated trends, competitors, and developed a mood board for inspiration for the website.

• Iteration: Constant reviews with the client to ensure that expectations were being met.

• Site Map and Wireframes: Created low-fidelity wireframes to outline the structure and layout of key pages.

• Sketching: Developed sketches to visualize the overall design of the page.

• Information Architecture (IA): Define the structure and organization of content on the website.

• Prototyping: Build interactive prototypes (low-fidelity to high-fidelity) to test and refine design ideas.

• Visual Design: Develop the visual style, including color schemes, typography, and imagery, to align with brand identity.

• Usability Testing: Conduct tests with real users to evaluate the usability and effectiveness of the design. Collect feedback and identify areas for improvement.

• A/B Testing: Compare different design variations to determine which performs better in terms of user engagement or conversion rates, making sure the design is responsive.

• Collaboration with Developers: Work closely with developers to ensure the design is accurately translated into a functional website using tools like Shopify and Framer.

• Pre-Launch Review: Conduct a final check to ensure everything is functioning correctly and meets quality standards.

• Deployment: Launch the website and monitor its performance.

• Performance Monitoring: Track metrics such as user behavior, conversion rates, and feedback to assess the website’s effectiveness.

• Ongoing Improvement: Use insights from performance data and user feedback to make iterative improvements and updates.

• Design Documentation: Provide documentation of design decisions, guidelines, and assets for future reference and maintenance.